Official Review: The Best and Worst Commercials of Super Bowl 49

Chips and queso. The seconds ticking on the clock. The clinking of glassware, and aluminum cans fills the air around you. Companies paid millions for the opportunity to take 30 seconds of your time. 49 million to be exact. That works out to about 1.6 Million per second. From laughter, and even tears (thanks Nationwide) the 2015 Super Bowl advertisements kept all of their spectators on the edge of seats, not knowing what would come next.

In 2015, I used the hashtag #AshleyDoesTheSuperBowl to track my tweets of what I appreciated and what I didn't necessarily click with as far as the ads. From Invisible Mindy, which didn't really turn out how I thought it would, to Kim Kardashian's T-Mobile Ad, some of the 2015 Bowl ads left a lot to be desired. My personal favorites included this Fiat spot, this happy Coke ad, and (my personal favorite) this domestic violence awareness advert that really changed the way I thought about advertisements to help those around us.

As Super Bowl 50 quickly approaches, I find myself more ready than ever to track the ads for this year. I will be live tweeting from a bar in the nice neighborhood of Oklahoma City, using the hashtag #AshleyDoesSuperBowl50. If you are curious about what I have to say about this years content, or you just want to see my all caps tweets on game technicalities, head on over to the Twitterverse, and give me a follow at @ashleytrattner. Tune to CBS at 5:30 PM Central Standard Time to catch the game and Coldplay during the half-time show.  I will be at the bar with a cold glass in hand. Carbs don't count as much on Super Bowl Sunday.

Proof That You've Lived: Ashley "Fattner" and Body Image

Kids are mean. Trust me. It was kids that nicknamed me Ashley Fattner growing up. It was kids who teased me about my weight. Even at a young age, I was fat. I had an okay diet, I just had fat on my body. Needless to say, it ruined my spirit. I began to hate my body, while I was still in the single digits of life. Before my body had even started developing. These bullies had put an idea in my head, but no one could have been worse to me than I was, and still am. It is something I have to work on every single day; teaching myself to talk to myself in a way similar to those I love. If I would never tell my best friend that she looks disgusting, why would I say it to myself?

"Jealousy will never serve you, because we all have our own paths." 

Self deprecation is a very common thing, and how we do it these days, speaks volumes about our society. For instance, I tell my trainer that if I had her body, I would wear underwear to school. She has a great body; strong, fit, and lean. What I am really saying to her, has nothing to do with her, and everything to do with me; Comparing her body to mine. I am just starting on my fit journey, and she is practically a Sherpa, leading others towards theirs. She is there to coach me, not to be a beacon of envy. She is there to say come with me, not look at me.

"You don't need to defend where you are in life, at all." 

So, I have a lot of issues with my weight. It's been 23 years in the making, and with some of the things that surround us, and the way we not only talk to other people, but to ourselves, doesn't help. So my trainer Stephanie, shared an amazing video (right here) and last night, after a very empowering sweat sesh, I went home to my zucchini pasta, to get a little perspective. As I watched this video, I felt heat in my stomach, recognizing some behaviors that Kathryn talks about. The social media fat shaming, the self deprecation, and one of her quotes really hit home with me. "You don't need to defend where you are in life, at all." She means that I don't owe anyone an explanation for my body, because it is just that, mine. But this phrase resonates other places as well. You don't owe anyone an explanation or an apology for anything in your life. Yeah, I started a diet. Yeah, I am worried about my health, that's why I work out almost everyday. No, I don't owe you anything.

Another great point of this video, is how the ideal woman, the "real" woman, is portrayed in the media. Victoria's Secret Models are no more real than Lane Bryant Models, are no more real than myself; the tall, plus sized Ashley Trattner, who struggles to find clothes that fit my length, and my width. I have broad shoulders, and strong legs. Sometimes pants fit me around the waist, sometimes they don't fit at all. It all depends.

"Anything wrong with any part of your body, is just proof that you have lived."

When I was a freshman in college, I struggled with an eating disorder. I would binge on food, then feel so terrible, that I would force myself to throw it back up. I was at a low point, lower than low. All the scars on my hands, all the bruises that come and go from my legs and arms, the freckles, the gray hairs, the knee pain and the shoulder pain; it is a reminder that I have lived through and survived the things I have. My shoulders have held the weight of the world. My feet have touched the ground, and helped me travel. My hands do work, they help me eat, and help me do things everyday. My belly, holds in nourishment, and my arms pick up and hold my loved ones. The vessel my soul has come to, this meat suit as Kathryn calls it, is mine. It gets hurt to protect me. Why wouldn't I love it as much in return? Be kind to yourself, do good and do well.

Ashley

For A Better Us: The YMCA and 'Campaign Season'

I work here. Every morning from 4:45 AM- 9 AM. Yeah, it is early. But it is also important.

I walk in the doors, a little groggy, at 4:45, and greet my co-workers in solidarity. The morning shift involves turning on lights and making sure the facility is ready for the day. Lights in the gym, the group exercise room; locker rooms open, steam room on. It is really about muscle memory. But there is more. Some days are easier than others: swim lesson registration days, and camp registration days can be stressful. Other days, are easy, a handful of 'good mornings' and 'hellos'. Spending 20 minutes every morning talking to two 12 year olds that hang out here before finishing their walk to school. Sharing a trivia fact with one member named Rip, and knowing the nicknames of other morning members.

I see the same people every single day. We have Bill, the brilliant neurosurgeon. We have "Judge", the former city judge. I even see the city manager every day. I see people ranging from retirees who drive buses to keep themselves busy, to single moms who haven't had a day off in years. The YMCA is a gym. We have youth sports. We have group fitness classes. But we are more than a gym, we are a cause; and here I will tell you why.

No one gets turned away from the YMCA for the inability to pay for a program, or membership. Last year, we awarded more than $400,000 in financial assistance to our community. We made it possible for children in our community to play soccer and basketball, and learn to swim. We provide a safe place for children to spend their before and after school times. We provide spaces in our summer camps that allow young children and teens to spend their summer doing good, instead of being bored at home. This past basketball season, almost 3,000 children played basketball at this YMCA. Talk about changing the community.

This brings us to Campaign Season. Because the Y is a non-profit agency, we raise most of the money we need to support the financial assistance program through fundraising during our campaign. Campaign Season runs from Mid-January through February, and every YMCA has a goal for funding. The staff, and several community members donate to make this Y a better place. For the first time ever, the YMCA of the USA is running a national advertising campaign and the commercials are really pulling my heart strings. I have been employed here for almost 3 years, have worked at 3 different branches, and have done work in 3 different departments.

These commercials, and the stories I hear from members, remind me why I am so passionate about working here, and making a difference. Ad Week just selected these Y campaign ads as Ad of the Day, and I couldn't be happier that I help make this happen every day.

The YMCA is
For Youth Development
For Healthy Living
For Social Responsibility

and so am I.

twenty sixteen

As this new semester unfolds, I am stared down by responsibility I have, and the looming commitment that is my college graduation. In 3 months and 26 days, I will walk across the stage and receive a (very charming) diploma case; and then I get handed the real present; "adult responsibility". If we are defining this on my personal level: bills, apartments, moving, and jobs. Sounds terrible right? WRONG.

There is so much more to post graduation than I give it credit for. I can say I "did the thing!", and I can become gainfully employed; I can apply for graduate school, or I can stay where I am. I hope to become happy, and I hope that I become what I aim to be. But, that's a little too emotional for me right now. (see next paragraph)

This semester (my last!) I have the ultimate honor being the Project Manager for our AAF competition piece. I have the honor of interning for an amazing non-profit (Oklahoma Visual Arts Coalition), and maintaining my job at the YMCA. I have 3 more classes: JUST 9 HOURS stand between me and leaving, but I feel the pang of sadness when I think about leaving UCO. This place that has been my home, and these people who have taught me so many things. My friends are here, my professors, my advisers, family, and sisters. Leaving this place is scary. I feel like that Kevin Hart video! Where could I even start?

Let's Start Here:

I promise to love hard. I promise to spend my time bettering; myself, my relationships, my friendships, my body. I promise to stay in contact with those who have touched my life, and to remain loyal to my values. I promise to live my life as a journey, not a destination. I promise to explore all the things I haven't yet, and to approach all of those things with an open mind and heart. I promise to make a new friend everywhere I go, and to put in more effort to expand my horizons. I promise to love myself, and love myself hard.

I am so innately fortunate to have amazing friends and family to "hold my hand" throughout the way, and I hope that I make them proud, because they make me proud every single day.

Do good, do well.
-A

23, 4:56 AM, December 11th

At 4:56 AM, on December 11, 1992, I came into this world, causing my first (of many) scenes. 

I guess you could say that I have literally been impatient my whole life. I was born a month premature, probably because I was just bored. My uncle Doug was set to turn 31 the day that I was born, and I often joke about being the best birthday present anyone has ever received. Reflecting back now, I may have been wrong.

Today, I turn 23 and my uncle turns 21 for the umpteenth time. Today, I not only celebrate my birthday, but I celebrate the end of my first semester of my senior year of college. Today, while I celebrate my success, I mourn that neither of my parents are here to celebrate with me. Which is why I have to put this blog post into the world. Let me tell you about the best birthday present I have ever received. 

My uncle Doug is no stranger to my mistakes, but he loves me anyway. Even though he will be the first to tell you about his Tinkerbell tattoo, or all of the shenanigans he got into in his "younger" days, he is one of the most wise people I have ever had the pleasure of being related to. While he will tell you he isn't the authority on wisdom, I have to beg to differ. He is a man who helped me grow up (in my rebellious teen years) by telling me "I won't blow sunshine up your ass. I have to tell you how it is." My uncle has always cared passionately, loved hard; and has always been fiercely loyal to the truth. 

I am sure it's hard to believe that its been 23 years since that 3 AM phone call. I am sure that you're not used to receiving phone calls from a young woman, asking you to talk her down from the ledge because she just bought plane tickets on her own for the first time. You didn't sign up to step in, but you did, and you did it gladly. When I need you, you're a phone call away, and even though I have never lived in Lee's Summit, I feel at home there. Your role was supposed to be my really-cool uncle, but you have taken on another role that is, dare I say, parental? I haven't done anything so grand in my life as to be lucky enough to be related to you. You and Debbie have brought me in like one of your own, and I am so blessed to have the relationship I do with you. I can only hope it gets better. I miss you everyday that I am not there, and I love you so much. Thank you for being the best birthday present I have ever received, you mean the world to me, all I can do is say thank you,

and share my favorite photo of us:

Happy Birthday Uncle Doug,

There is no one I would rather share one with.

Bloomingdale's and the Date-Rape Ad

It is a rare thing that keeps advertisers and marketing representatives alike; awake, wandering the halls of their quaint, urban, apartments at night: the fear encased in the release of new print or digital advertisements and exactly how the public will perceive it. Even with as much as advertisers can see into the mind of consumers everywhere (thanks to systems like Nielsen and Simmons), there is still a chance that the consumer won't appreciate a message the way you meant it to be. 

On that same coin, I can't place blame on consumers for seeing this message the way they did, and quite frankly, as an advertising fanatic student, I can't see how it made it out of the creative department in the first place. The print copy states "Spike your best friend's eggnog, when they're not looking." Kind of harmless, right? NO. And, if the copy itself weren't bad enough, the image features a man looking staring at a smiling woman, who just happens to be looking away, laughing. Now with tensions in the female community directly related to date-rape and similar traumas, one would assume we shouldn't joke about those kinds of things, thus normalizing rape - as is fairly typical of today's society. It's not just an issue with the desensitization of rape in our society, it's with the ultimate objectification of women that occurs every. single. day. 

(You can read the Ad Week article that features Bloomingdale's apology as well as a link to the image, here.)

Society as a whole has an issue with women, and even as a Strategic Communication (Advertising and Public Relations) major, I see it all the time in advertisements: from this BMW ad, to this Tom Ford ad, there is no shortage of creepy advertisements out there that have everything to do with making objects out of people. This is causing a much larger problem in society, and arguably contributing to not only violence towards women, but violence as a whole towards everyone. While I know there are several campaigns out there that have overly-sexualized men as a response, it is far more common for women to be portrayed as an object and no more. So when do we say no more? 

Recently, CollegeHumor released a video about sexual assault and violence, (here; seriously watch it, it's amazing) and it's purpose was comparing sexual assault to a bear. Joining ranks with other videos such as Consent (but with tea), it is using a humorous platform to stand up and speak out against date-rape, but the underlying issue still stands. Our society thinks of women as objects, inherently. Who knows if it started with cave-men, or if it lingered hard during the picturesque 1950's, but one thing is for certain, something needs to change. I am not an object. Women are not objects. Men aren't objects. People aren't objects. Objects are objects, and enough is enough. While I can't afford to shop at Bloomingdale's anyway, it's a testament to humanity that this ad got approved in the first place. Jokes are funny, violence isn't. Stand up for what you believe in, and one day we will all matter. 

Nous Sommes Tous Des Gens

Je ne m'en fous, a french phrase meaning I don't care. (Some translations include some more vulgar translations, but for this post, let's consider it I don't care.)

Je ne m'en fous si vous êtes américain. I don't care if you are American.
Je ne m'en fous si vous êtes jeune ou vieux. I don't care if you are young or old. Je ne m'en fous si vous êtes à propos de votre religion. I don't care about your religion.

What I do care about are people, and in Paris, yesterday, the world lost over 150 people. Normal, everyday people, out at a cafe, or enjoying a concert. 150 people have been hurt in this war. This war about conflicting view-points. This war that has killed not only hundreds of people in Paris, but thousands around the world. By no means am I trying to lessen the blow of the impact the Parisian Terror Attacks will have on global history, but I want people to know that there are several instances that do not get televised. Hundreds of people are killed everyday in Syria and Iraq, and this is so frequent that I AM SYRIA (a not-for-profit education resource) has an updated daily death toll calculator here. ISIS is terrorizing the entire world, and while the États Unis et Russie (United States and Russia) have made attempts at air strikes, it may be too late. One of the Parisian attackers was a French national, identified by fingerprints (source). I can't say for certain how many attacks there will be, or even if we will ever see and end, but I do know one thing, we will always stand together. Those of us who choose to band together, and not stand apart. Those of us who hold hands, instead of holding grudges. What these terrorists did was an attempt to tear us all apart, but we have the opportunity as Americans, Parisians, and people to bond together, to love each other through the hate. 


The day after 9/11, the headline of the French newspaper Le Monde read, "Nous sommes tous américains". Meaning, we are all American. Today, after the attacks in Paris, Le Soir (a different newspaper) reads, "Nous sommes tous des Parisiens". And today, after all has been said and done, I believe it to be Nous sommes tous des gens. We are all people.

My sincere apology for any misspellings or mistranslated phrases, I am an Elementary French II student, and not a native speaker.